Yes, celebrity DJs are regularly whisked out to Hamptons nightspots for guest appearances –DJ Bambi and DJ DL are headliners at SL East this weekend, for instance – and karaoke nights have become big at local bars, but there actually is a live music scene on the East end, and this summer it’s particularly vibrant.

Staff at the East Hampton airport have been in awe over the fact that nearly 10,000 people are expected at their workplace for the two-day, Bing-sponsored August 13–14 MTK concert (an acronym for Music to Know, and a play on the abbreviation for Montauk), a feat which town leaders were apparently eased into by a charitable donation of $100,000.  We’ll be surprised if a mogul or two isn’t grousing about the difficulty of landing his Gulfstream those days.

The 18-band lineup includes Vampire Weekend on Saturday and Bright Eyes on Sunday. Tickets are Hamptons-priced at $195 for the general public and $645 for VIP passes – it’s $175 if you can prove you’re a local. The VIP bump includes separate tents, air-conditioned bathrooms and a viewing garden, but even the bleachers promise such additions as styling booths and food trucks hailing from places as disparate as Canada and LA. Various fashion brands and retailers are also seizing the moment, with big plans for pop-up shops. While indie rock aficionados eagerly anticipate the festival, locals have raised noise concerns, including sympathy for the sensitive ears of the animals at the neighboring ARF shelter.

MTK co-founder Chris Jones isn’t new to the music scene.  He’s a partner in Montauk hotel Sole East, where Rufus Wainwright and other artists performed on the lawn last summer, and this season he’s launching an extension of the MTK festival there called Montauk Acoustic Sunsets.  So far, he’s lined up Grammy-winning British trio Dirty Vegas for a free performance on July 2. The hotel has a pool and day beds, Miami style, and they won’t stop you from suiting up and taking a plunge. While there, check out their restaurant, Backyard, which serves up simply grilled fish caught minutes away.

In Sag Harbor this Sunday evening, reggae band Project Vibe will perform at the Thai restaurant Phao, while surf rock band Joe Delia and Thieves will appear all weekend at Montauk’s Navy Beach – anyone who can prove he’s a Dad receives a free Bloody Mary or beer in honor of Father’s Day, which should have some men acting oddly paternal.

Wölffer Vineyards in Sagaponack has its own little entertainment scene.  Thursday evenings from 5 to 8, musicians like jazz guitarist Alfredo Merat (who performs this week) play on the terrace of the winery’s tasting room, and on Fridays at sunset, new artists perform reggae or country or blues behind Wölffer’s wine stand on Montauk Highway (this week it’s acoustic guitarist Inda Eaton). There’s no cover charge either night, and wine, cheese and charcuterie plates are available for purchase.  It’s hard to imagine a place right off Route 27 could feel so far away, but the vineyards are magical and after a glass or two of rosé, you might be out there dancing barefoot.