Sophia Rossi is taking friendship to a whole new level.

“Sophia is the ultimate best friend,” actress Mindy Kaling told the Daily Beast last month. “She knows so many people from completely different circles, but is a grounded and loyal friend. She loves women and girls and wants to support and encourage their expression more than any person I’ve ever known.”

A former talent producer on MTV’s now defunct docu-drama “The Hills,” Rossi is one-third of the team behind HelloGiggles.com, the self-proclaimed “ultimate entertainment destination for smart, independent and creative females.” Alongside actress/musician/indie heartthrob Zooey Deschanel and writer Molly McAleer, Rossi’s created a website that feels oddly familiar, almost like what you’d overhear at a sleepover. Contributors dish on everything from the woes of being single to 12-year-olds with strong opinions about “Glee.”

 

I’ve read Hello Giggles grew out of an idea to create a female-targeted Funny or Die.

Between the three of us we write, act and produce. So we wanted to make our own content that wasn’t available on the Internet. We thought the best way to do that was to create our own platform for it.

What’s it like working with pals?

It’s a blessing. There is a trust and a sense of pride in working with friends, especially when you are all supporting each other.

How do you manage such a large site with three very different personalities?

Videochat! We also have a mass email that goes on throughout the day. It’s a lot of communicating.

Your goal is that everything on the site be “lady-friendly.” Define that term.

Anything that is not derogatory towards women. Not necessarily using sexuality for humor. And definitely supportive.

What hasn’t Hello Giggles featured yet that you’d like it to?

Sitcom stars like Roseanne, Fran Drescher! Beverly Cleary, and Mary Tyler Moore. Certain icons for us.

What’s the best part about having your own website?

The community of people! The instant feedback and response is really great too!

There’s been a lot said lately about women in their mid-20s to 40s being fascinated with their teenage selves. Why do you think it is we’re all still harping on Judy Blume and Sweet Valley High?

It’s because nostalgia makes you feel safe! And the themes are recurring, that’s why they’re all so timeless.

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